NewLab AI Canva
Artificial Intelligence
2025
Product Designer
Overview
AI-Powered Content Creation With Built-In Performance Attribution
The NewsLab AI Canvas is an intelligent content creation tool built specifically for KOLs (Key Opinion Leaders) on the NewsLab platform. It was designed to streamline the process of producing campaign-driven content while ensuring every piece of output is measurable, aligned with campaign objectives, and fully attributed to the originating KOL.
The Problem
KOLs Were Spending 3+ Hours Per Post Manually Digesting Complex Crypto Documents, and With No Way to Track Performance
KOLs in the crypto industry often struggle with creating content that is both insightful and aligned with complex project materials such as whitepapers, pitch decks, and tokenomics reports. The process of manually digesting these dense documents and transforming them into audience-friendly narratives is time-consuming and inefficient. Furthermore, many KOLs lack streamlined tools to embed tracking mechanisms or CTAs that can accurately attribute user actions like clicks, sign-ups, or trades back to their content. Without a unified workspace, this fragmentation leads to inconsistent content quality, loss of attribution data, and limited visibility into the actual performance of their efforts.
Design Solution
Reducing Content Creation Time by 70% While Improving Message Consistency
Before the AI Canvas, KOLs faced significant challenges in creating content that was not only high quality but also consistent with the messaging of the crypto projects they were promoting. They struggled with manually digesting complex documents like whitepapers and pitch decks, which made it difficult to quickly create informed content. Embedding trackable CTAs was also cumbersome, often requiring external tools or manual linking, which introduced errors and broke the attribution chain. Additionally, KOLs lacked a seamless way to prove the impact of their content through tangible performance metrics tied back to their efforts.
Chat Homepage
Interface Breakdown
Chat and Write with your Sidekick
Preview Your Article Before Publishing
Preview Your Article Before Publishing
Impacts and results
One Interface for Content Creation, Tracking, and Campaign Approval
The AI Canvas was introduced as a dedicated solution to these challenges. It allows KOLs to upload campaign documents directly into the workspace, where the system can intelligently parse and make them referenceable. Through a simple prompt interface, KOLs can instruct the AI to generate content based on these documents whether it’s a long-form article, a simplified summary, or a social media thread. The Canvas returns structured, editable rich text that the KOL can format to their voice and style. More importantly, the AI Canvas includes tools for embedding CTAs within the content, with every link carrying pre-configured tracking IDs for both the campaign and the KOL. This ensures that any engagement driven by the content, be it off-chain clicks or on-chain actions it is automatically logged and attributed. Once finalized, content can be saved, versioned, and submitted for campaign approval, all within the same interface.
